Plumber Email Marketing Financing Specials Rural Hall
Plumber Marketing in Rural Hall With 100% Proven Results
We help the best plumbing companies in Rural Hall , NC with transparent online marketing services & real, measurable results. You’ll always know what we’re doing for you and be able to measure the effectiveness.
We Implement a Proven Marketing Plan For Plumbers…
We aren’t flying blind when it comes to implementing a marketing plan. Our plumber advertising in Rural Hall strategic plan has a defined set of steps that we take to ensure that you will begin getting new leads.
We focus on the following areas:
- Building or optimizing a conversion ready plumbing website.
- Building Google Ad campaigns for your plumbing company.
- Plumber marketing search engine optimization.
- Content Marketing for plumbers.
- Retargeting people who have visited your website on social media and other websites.
- Building positive reviews for your plumbing company.
- Gathering data and insight into your potential leads and customers.
- Researching and demolishing your competition.
- Implementing proper analytics and plumber marketing dashboard.
- Helping you close deals!
Plumber Marketing TipsMost plumbers do not think they will be able to get their stories into the press and so do not bother trying to get any free PR. This is a mistake, PR is a very powerful method of marketing for free and any business can get a massive amount of free PR which would normally cost a serious amount of money if it was done through paid advertising. PR actually lends a lot more credibility than traditional paid advertising because when your story is featured in the editorial of your local newspaper, TV or radio station it carries a lot more weight. There are plenty of people who have turned their businesses around just through using PR. Just by sending a simple one page press release to their local media they got a lot of free publicity and interest in their business. Follow the strategy below as one way that you can try to get some free publicity:- Promote yourself as an expert in your field and make sure all your local media knows about you. Use the world around you as a backdrop for what you have to say. For instance, the winter is a time when we all need to keep warm but in the current economic climate where money is tight we want to spend as little as possible to do so. As you are a plumber you could write a one page press release about how you can help home owners keep warm and save money at the same time and include tips on insulation and getting the most from their central heating systems etc. You may need to spend a bit of time doing some research, but if you assure the public that you have some genuine information that will help them you will find it is easy to get some free publicity. Your local media is always on the look out for fresh, exciting and unusual stories to use, so get your imagination working and come up with some interesting stories to get that free publicity that could seriously increase your business. Plumbers discover very easy to implement marketing and internet marketing strategies to recession proof your business with this free E-Book from Marketing Man. Marketing Tips for Plumbers
Plumbers - Testing - A Powerful Marketing Strategy
If you have been to Burger King recently you will have been asked if you want to go large. This is a classic example of how to up-sell. They are asking you to spend extra money with them at the point of purchase. Statistics show that a percentage of people will go large, so Burger King will have made an extra profit for little extra cost. Burger King have spent a lot of time and money on advertising campaigns and marketing strategies to get you to buy from them and while they have got you there they want your extra pennies before you go. If 20% of all Burger King customers say yes to the up-sell it will greatly increase their profits, and if you can get 20% of your customers to spend more with you it will make a big difference to your profits. You can use up-selling exactly the same way in your business and the best time to up-sell is at the exact moment when your customers say they want to buy. There will be plenty of things you can offer as an up-sell as there will always be a more exclusive version of the product or service that you are offering. Here are a few ideas of what you can up-sell: A more expensive boiler Designer radiators Chrome fittings Underfloor heating You do not want to push your customer into buying something they do not want, you just want to offer them a more expensive option so that you can make an extra profit if they go for it. If you offer a more exclusive option a percentage of customers will go large! The first time I tried this I was amazed. I quoted a customer for some web marketing and I also offered him a more deluxe version of the same thing at double the cost, my colleagues laughed at me and said that he would never go for it, but he went for the most expensive option and he was very happy with what I provided him, I made a lot of additional profit at no extra cost. It is well worth giving this a try, it will not cost you any more but could up your profits considerably.
Plumbers - Stop Advertising - A Great Marketing For Free Strategy
When I say stop advertising, it does not mean stop advertising completely, that would be a bit drastic. You just need to stop doing the advertising that you are not completely sure is working for you and put the money saved into various other ways of marketing your business that do work for you. We all get into the habit of running the same old adverts over and over in the same old places again and again without actually know if they are doing any good. It is very important to test the results of any advertising that you do to really see what works for you and what does not, and then stop wasting money on the advertising that is not working. We are also under a constant of barrage of people trying to get us to advertise in their publications. The Yellow Pages will be on your case once a year to get you to advertise again for the following year and we tend to go with these types of advertising because it is easier, because it is habit and because our competition is doing it. There are tons of various other places where you could be advertising your business. Here are just a few: Websites Direct Mail Online Directories Online Banner ads Radio Newspapers or Trade Magazines Yellow Pages / Local Directories Parish Magazines Many businesses are not trying different forms of advertising to market their business. How do you know if a website or a radio ad will work for you unless you try it but the crucial key to this is that you need to accurately measure the results of any new advertising that you do so you can determine if it is worth doing again. There could be loads of potential customers that do not know about you because you are not advertising in the places they are looking. You need to make the most of the money you are spending on advertising. Test, measure the results and stop wasting money on advertising that does not work! ou need to test your Yellow Pages ad to evaluate if it is successful or not and to see if it is worth spending the money on continual advertising year in year out. Advertising in the Yellow Pages is a year long plan and you need see if your ad is working over that year. A good method of assessing how many calls you are receiving from your advert in the Yellow Pages is by having a bespoke telephone number in the ad so you will know that any calls received to this number have come through as an upshot of someone looking at your Yellow Pages ad. These calls need to be accurately logged and the subsequent inquiries tracked so you know how many jobs actually come through as a result of your original advert. When you have measured your results you will be in a position to judge how you want to progress with your advertising in the next year. You will clearly put a stop to any advertising that is not a success but if your advertising is effective you can obviously test other aspects in the subsequent year. You could try having an additional advert in another category and you could try the unique phone number method of testing in each ad to measure how each advert is working. Using this kind of testing is really a win/win situation. If you consider the fact that if you have an advert that is not working, but you know it is not working, you are obviously not going to waste money doing the same thing again and you can utilise the money saved on other types of advertising and marketing that are bringing in revenue.
We can work within almost any sized budget, establish a positive ROI, and then scale up from there.Give us a call or Email us if you’d like to know more about the plumber marketing program in Rural Hall we’ve developed specifically for a company like yours.
Plumber Email Marketing Financing Specials Rural Hall